27 Feb 2015

Goal Alignment: The Key to Success Lies in Your Hands

No matter how you slice it, goal alignment is essential to a company’s success. A company without properly united objectives is like a bus without a driver. Probably going nowhere. But alignment isn’t just about quantifying real, tangible goals in terms of sales and dollar amounts. That’s just step 1. Successful companies know that the true test lies in how you bring those numbers to fruition. How you go from point A to point B. Objectives to action. Because a company’s ability to align goals is only as strong as its ability to communicate those goals quickly and effectively. That’s...

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18 Feb 2015

Do I Need an Arborist?

Wondering whether or not you need an arborist to take care of your tree needs? An arborist refers to a tree care specialist, trained to efficiently and properly take care of your favorite green giants and woody plants. These specialists are equipped with lots of knowledge when it comes to trees and unlike your neighbor with the chainsaw, know how to rightly handle equipment. Before we outline whether or not you need an arborist for your tree needs, let’s address what makes a qualified arborist, well, qualified. We recommend hiring an ISA-certified arborist who is familiar with the trees and...

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16 Feb 2015

What Happens When a Low-Tech Industry Gets High-Tech?

When a low-tech industry meets a high-tech solution, magic happens. The demand for traditionally low-tech industries to embrace the new, ever-changing world of technology is at an all time high. And yet, some low-tech industries have become complacent and stuck in their own ways, resistant to any kind of change, even if they know the kinds of positive rewards that will come from new, technological interfaces. That’s not to say that no-one is listening. Smart business and industries are recognizing that mobile apps aren't just trends, and that they are instead, tools to add to an already strong arsenal. And...

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09 Feb 2015

A Love Letter to Trees

The interconnectedness between human existence and trees is an ancient, and undeniable truth. We grow up loving trees. We climb them, build forts in them. We make bow and arrows out of their small branches, and teepees out of their larger ones. As children, our fascination with trees feels innate. No one tells us to love them. We just do. But why? Could it be that our attachments to trees comes from something simple like the fact that they provide material necessities? Perhaps. Or maybe it’s their beauty and grandeur. Some trees are so striking in color and size that...

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05 Feb 2015

How to be Lumbersexual

Lumbersexual  lum-ber-sek-shoo uh l ] noun: a unique kind of hipster who grows a beard and pretends to be the of the outdoorsy variety. Often seen wearing flannel. Never actually seen with lumber. Listen hipsters, A Plus was lumbersexual before lumbersexual was even a twinkle in the eye behind your thick-black-framed-glasses. We were sportin’ flannel and using beard oil before anyone knew beard oil was a thing. (It is. And it's called sweat. You know, from actually working hard.) [caption id="attachment_769" align="aligncenter" width="492"] A true lumbersexual.[/caption] Because there’s only one way to be truly lumbersexual (hint: it involves trees), and you’re...

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