20 Jun 2019

Chad the champ!

Give it up to Chad Brey!! A man who practically came out of retirement to crush a competition he didn't even sign up for! What was his secret? He visualized his win. Before each comp, he prepared his mind and ran through every step of the climb: the throw, the tie-ins, the descent. And then he did it. And he took the gold belt buckle for the ISA Western Chapter Climbing Competition. Proud of you Chad, now go visualize global climbing domination!

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15 Jun 2019

Sacramento Crew: All Business, All Day.

Coolest crew in town. Like a boss, Crew Leader Hugo Rodriguez rolls around town with his tree crew, leaving a trail of happy clients. Like this guy here, in the panama hat. He watched the crew work all week at his community. At the end of one of the days, he went up to the team and told them how great of a job they were doing. Then asked if he could get a shot with them in front of his classic car. Hugo's describes his crew as, "A well-oiled machine, closing out business and makin' friends." And that's how...

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